The Original Pickle Shot Co-Founder John King— What it Takes
Description
Back in 2018, when The Original Pickle Shot co-founder John King first launched his brand, pickle-flavored spirits were only just emerging. Fast-forward six years, and what started as a niche experiment has exploded into a booming category—with King's brand leading the charge. The Original Pickle Shot has not only survived the influx of competitors but thrived, earning recognition on Impact Databank's prestigious Hot Prospects list.
On this episode of the Park Street Insider Podcast, John King sits down with Andres Correa to reveal the blueprint behind his remarkable success. Discover how King built a high-growth spirits brand from scratch without a single investor, pioneered an entirely new category, and stayed ahead as the market became increasingly crowded.
King shares his strategies for protecting intellectual property in a competitive landscape, leveraging influencer marketing to capture Gen Z's attention, and what it really takes to build a modern spirits brand in today's market.
Featured Guests:
John King, Co-Founder & President, The Original Pickle Shot
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