“One day I got a call from somebody who said, there's a problem with the yoga mats out there. They're very slippery, toxic, and not eco-friendly. Do you have any alternatives? I don't know why he called a rug pad business, but he called us and I just happened to answer the phone. As I chatted with him in the back of my mind I was thinking ‘Are there that many people doing this?’”

Today’s guest is Dean Jerrehian, the CEO of Jade Yoga, the company behind the highly popular Harmony Mat that was rated in 2024 as the best mat for grip by Yoga Journal. Derek and Larry both use and highly recommend the Harmony Mat as well as Jade’s super-packable, travel mat, the Voyager, and enjoyed asking Dean about the origins of Jade Yoga and their mission of creating eco-friendly yoga mats and giving back to the earth with every product sold by planting a tree for every mat sold. Over two million trees have been planted so far.

In this episode Dean shares Jade’s origin story beginning with his grandfather emigrating from Armenia and starting a rug business in 1904 that eventually became Jade Yoga, one of the top yoga mat makers in the industry and an example of how conscious capitalism can make an impact in the world.

Connect with Dean and Jade Yoga

✩ Website: https://alnk.to/ge8EdUG

✩ Instagram: https://www.instagram.com/jadeyogamats

✩ Youtube: https://www.youtube.com/@jadeyoga3959

✩ Facebook: ⁠https://www.facebook.com/jadeyoga

Support and stay connected with the GTY community

✩ Website: https://www.gtypodcast.com/⁠

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✩ Youtube: ⁠https://www.youtube.com/@guystalkingyogapodcast

✩ Facebook: ⁠https://www.facebook.com/guystalkingyoga⁠

Check out Yoga For Dudes with Larry

✩ Website: https://www.yogafordudes.com/

✩ Youtube: https://www.youtube.com/@UC4yM9Mv-q7fA8VKBEyzt27A