Coffee and chocolate go hand in hand. So it's not surprising that the farmers of both commodities share poverty, as well.

Last year the FairChain Foundation teamed up with the UNDP Ecuador to launch The Other Bar, a chocolate bar that comes with a ‘digital passport’ (tracks cocoa from bean to a bar) and an impact token that allows consumers to reinvest in farmers and communities who brought them the bar. In this case, farmers in the Zamora province of Ecuador. The Other Bar is an ambitious experiment tests the hypothesis that consumers will reward sustainable business practices and brands (over non-sustainable ones) and are likely to pay a premium price on a product.

This episode, produced by UNDP Ecuador, the Fairchain Foundation, John Weich and MOST studio in Amsterdam, tells the story of the inception of the project in the voices of their agents in the Zamora province, in the southern Amazonia of Ecuador. 

This podcast was originally published as a United Nation's Colour of Innovation.