The Overlooked Crisis in Revenue Operations: The Critical Impact of Outdated CPQ Systems
Update: 2025-10-06
Description
Deloitte's 2025 Digital Transformation Report emphasizes AI, cloud migration, and data analytics, but fails to address the critical CPQ crisis affecting revenue operations. Many enterprises struggle with slow sales cycles and pricing errors due to outdated CPQ systems. Consulting firms often underestimate revenue operations' importance, impacting sales and customer trust. Companies facing legacy CPQ systems must choose between outdated technology or unproven replacements like Salesforce Revenue Cloud. Ignoring the CPQ crisis leads to slow quoting processes, unreliable forecasts, and eroding margins. Forward-thinking companies are implementing modern CPQ solutions to streamline revenue processes, mitigate risk, and accelerate growth. CEOs, CFOs, and CROs must stabilize their revenue engine before investing in digital transformation to avoid diminished returns and ensure success.
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