DiscoverThe Spin Sucks Podcast with Gini DietrichThe PESO Model© for Higher Ed, Comms Pros, and Business Leaders
The PESO Model© for Higher Ed, Comms Pros, and Business Leaders

The PESO Model© for Higher Ed, Comms Pros, and Business Leaders

Update: 2024-05-21
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Gini Dietrich has a vision about making the field of marketing and communications a better, more effective place with a shared understanding of how ROI is created and measured - and she's got a plan for how to make it happen. She's talking about it this week on the Spin Sucks Podcast.

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The PESO Model© for Higher Ed, Comms Pros, and Business Leaders

The PESO Model© for Higher Ed, Comms Pros, and Business Leaders

Gini Dietrich, Founder of Spin Sucks