The Permanent Wave

The Permanent Wave

Update: 2025-10-08
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Description

Hairdressers descended upon Oxford Street on October 8th, 1906 to witness Karl Nessler’s first public demonstration of his pioneering new ‘perm’ - a style which didn’t have its heyday until some eighty years later.


Creating a long-lasting curl had been a goal for many stylists over the decades, but Nessler had hit upon a winning combination of technique and chemicals. He achieved this by subjecting his wife, Catherine, to a seemingly endless onslaught of painful and laborious experiments.


In this episode, Arion, Rebecca and Olly reveal the system of weights, pulleys and chandeliers that facilitated these early experiments; discuss the parallel movement for (yet more risky) chemical relaxers in the African-American community; and compare notes on the weirdest hairdos they’ve permitted on their own heads... 


Further Reading:


• ‘The Story Of Hair and The Nessler Wave’ (Timeless Tales, 2018): https://www.youtube.com/watch?v=3Pi11YxY4ww


• ‘Inside the heated history of the permanent wave machine’ (The State Museum of Pennsylvania): http://statemuseumpa.org/wave-machine/


• ‘Making waves: Celebrating the centenary of the perm’ (The Times, 2006): https://www.thetimes.co.uk/article/making-waves-tnttbrtt30n




This episode first aired in 2021






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The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.


Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart


Copyright: Rethink Audio / Olly Mann 2025.



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The Permanent Wave

The Permanent Wave

The Retrospectors