This is Season 2, Episode 3 of The Dead Man Walking
Podcast, hosted by the author of The Summer I Died Twenty Times, Fred Rutman aka Repeatedly Dead Fred. This episode highlights THE Podcast Matchmaker, Michelle Glogovac.

Four additional Titles I could have named this (Via Castmagic)

1. Crafting Your Voice: Insights from THE Podcast
Matchmaker

2. Behind the Mic: Unlocking Podcast Potential with
Michelle Glogovac

3. Pitch Perfect: Michelle Glogovac's Guide to
Podcasting Success

4. The Art of the Pitch: Michelle Glogovac's
Podcasting Playbook

In this episode, Fred Rutman, also known as Repeatedly Dead Fred, dives into the world of podcasting with the incomparable
Michelle Glogovac. As the CEO of the MLG Collective, Michelle shares her expertise on tailored podcast pitches, the art of repurposing interviews, and the significant effort behind producing quality podcast content. The discussion
uncovers the nuances of podcast matchmaking, the strategy behind effective promotion, and a sneak peek into Michelle's upcoming book, which serves as a resource
for aspiring podcast guests.

The questions I wish I had asked Michelle overtly:

1. How do you balance personal branding and
authenticity when crafting pitches for different podcasting styles and audiences?

2. What are the most common mistakes podcasters
make that prevent them from achieving growth and recognition?

3. Could you share a specific experience where a
podcast feature significantly transformed a client's career or business?

 Lessons Learned:

 1. Tailored Approaches Yield Better Results:
Michelle Glogovac's strategy with the MLG Collective highlights the effectiveness of personalized podcast pitching. Rather than relying on generic platforms, Michelle crafts unique pitches for each host and leverages her relationships to facilitate quicker responses. This bespoke service not only increases the chances of a successful match but also ensures that rejections, if any, are swiftly communicated.

2. The Impact of Informed Self-Presentation: A key
takeaway from Michelle's client experiences is the importance of awareness in how one is perceived publicly. For instance, a client who was oblivious to the content on her homepage benefited from Michelle's insight, leading to a more intentional portrayal of herself. This lesson extends to the broader concept of
personal and brand image management in public forums.

 3. Podcast Industry Nuances Require Adaptability:
The podcasting realm, as discussed by Michelle and dead Fred, lacks standardized metrics and presents various challenges in growth and promotion. Michelle emphasizes that success in podcasting is attributed to both consistency and effort, not merely download numbers. Understanding and navigating the peculiarities of podcast statistics, sponsorship acquisition,
and content repurposing are critical skills for aspiring podcasters.

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