🚀 Discover how Philipp Keller, a 46-year-old side project builder, turned his SEO knowledge into a thriving indie hacker success story!In this episode, we dive deep into Philipp's journey with SEO Kickstarter, a Notion-based guide that helps indie makers boost their SEO. Learn how he:• Started with a shared flat platform and discovered the power of backlinks• Launched SEO Kickstarter and made $3,500 in just 24 hours• Balances a full-time job, family life, and side projects• Leveraged his 9-to-5 experience for indie hacker success• Overcame burnout and found renewed energy through exercise🔑 Key takeaways:The importance of starting with B2C projects to learnHow to communicate your product effectively's valueThe power of honest and open communication in salesBalancing work, life, and side projects as an older indie hackerLinks:
👉 Follow Philipp on Twitter: https://x.com/philkellr👉 Check out SEO Kickstarter: https://backl.io/directory

Chapters:
00:00 Introduction and Background
02:14 Starting as an Indie Maker
05:16 Challenges of Balancing Work and Side Projects
07:17 Discovering the Importance of Backlinks and SEO
09:06 Building Backlinks through Cold Email Outreach
19:21 Lessons Learned and Success Achieved
32:55 Automated Outreach and Messaging Strategy
40:13 The Importance of Marketing and Communication
46:45 Internal Marketing for Customer Retention
53:58 The Challenges and Importance of Marketing
01:05:06 The Benefits of Working in a 9-to-5 Job
01:07:59 Confidence and Transparency in Sales
01:12:04 Overcoming Struggles and Maintaining a Positive Mindset
01:18:06 Exploring the Benefits of Microdosing
01:23:47 The Philosophy of Free Will