This week is all about positivity! On the latest episode of Brand:Me!, I’m joined by Katie Sands, style expert and TV host also known as @honestlykate on social. Growing up with a theater background, Katie bravely grew her passion for communication in different directions, giving us some insight on how she used it to build her personal brand. This ray of sunshine and I discuss the good, the bad and the ugly of climbing the social media ladder and what it takes to get there. Growing your personal brand can be exhausting and stressful but Katie gives us some great tips and tricks to stay positive and see the light at the end of the tunnel.

Timestamps:
9:23 - Social media education
17:18 - Separating brand social media from personal social media
21:01 - Building a house on land you don't own
29:24 - Originality is over-rated

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