In this episode, we break down the importance of marketing reports for small business owners who want to make smarter decisions with their marketing spend. You'll learn why reporting is more than just numbers—it’s about understanding what’s working, what’s not, and how to adjust your strategy to improve your ROI. From tracking traffic sources to measuring conversions and analyzing customer behavior, we explain how to turn raw data into actionable insights. Whether you're new to marketing or trying to bring more structure to your efforts, this episode offers a clear framework for building effective reports without getting lost in the weeds.

We also walk through the essential components of a good marketing report—like setting clear objectives, segmenting data, using visuals, and benchmarking results over time. Plus, we dive into how Google Analytics can power your reporting efforts, from goal tracking to behavior flow analysis and UTM campaign tracking. If you’ve ever felt overwhelmed by the idea of reporting or unsure how to use the data you’re collecting, this episode will give you the tools and confidence to create reports that truly support your business growth.