Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the critical role that metrics and scorecards play in managing and growing a business. They explore common pitfalls, such as tracking vanity metrics or setting unclear targets, and share insights on how to build a scorecard system that aligns with your business goals. By keeping it simple and actionable, they reveal how businesses can avoid overwhelm and achieve growth, all while holding teams accountable and driving performance. Whether you’re managing affiliates or refining sales processes, this episode offers practical, hands-on advice.

Highlights:

"Tracking vanity metrics is like driving with the wrong map—you’ll never reach your destination."

"A great scorecard isn’t just about data; it’s about telling the story of your business."

"A scorecard that’s always red is a clear signal: something needs to change."

"Keep it simple: The fewer metrics you track, the clearer your business story becomes."

Timestamps:

00:00 - Tracking the right vs. wrong metrics

01:13 - Ryan's water fast experience and its connection to reset habits

03:48 - The impact of water fasting on health and mindset

07:25 - The importance of downtime for leaders

10:10 - The negative effects of tracking the wrong metrics

13:30 - The challenges of onboarding affiliates

19:11 - Avoiding common scorecard mistakes

21:25 - Simplifying the scorecard-building process

27:28 - The main purpose of scorecards 

31:35 - Resources for building effective CEO scorecards 

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