Why do some leaders inspire action, while others struggle to get their message across? In this solo episode, Mark O’Reilly unpacks the real reason: stories beat stats every time. Drawing from the science of memory, the psychology of influence, and years of hands-on experience, Mark explores why even the best ideas get lost in translation unless they’re wrapped in a compelling narrative.

He breaks down:

The What–So What–Now What framework: a simple way to structure your message so it actually lands

How to use presence—voice, body language, and energy—to become instantly more engaging

The pitfalls of jargon, data-dumping, and assuming you’ve been understood

How the “Hero’s Journey” applies to everyday leadership (and customer conversations)

Using SCARF and the STATE model to handle resistance, objections, and tough conversations

Practical ways to hook any audience—whether you’re presenting to your team, your board, or that one stakeholder who never listens

If you want to influence, not just inform, this episode will help you rethink the way you communicate—so your ideas actually make an impact.