How do you price in a tough economy? 

How do you price in any situation?

How do you articulate the value-based outcomes your product or service will create?

Pricing has always been an art. Being told you were a close 2nd in a competitive pitch. Maybe no decision at all. 

In this week's episode,, Jonathan "Jonny" Adams from SBR Consulting joins me to discuss this and more.

We cover :

What is Jonny seeing in the market today?

How are the economic head winds impacting different markets?

Why negotiating with yourself is not a good place to start.

What are your tradeables?

What framework you should follow to articulate value.

We have a "Come on Down, the Price is Right" moment.

A bonus of what is Jonny's go-to BBQ recipe on his ceramic grill.

Connect with Jonny on LinkedIn here >>> https://www.linkedin.com/in/jonnyadams/ 

Learn more about SBR Consulting here  >>> https://sbrconsulting.com/