The Project Management Skills That Keep Creatives On Track
1Description
Today’s creative agencies need to move rapidly, whether they’re executing campaigns, capitalizing on pop culture moments or averting a crisis. Project management helps channel that urgency into strong execution and buzz-worthy results. In a joint discussion, two project leaders at creative agencies discuss which project management skills help teams turn their ideas into reality and reveal how they overcame challenges in high-stakes projects, including a major localization and transcreation initiative and the marketing campaign for Hollywood blockbuster Deadpool & Wolverine.
Key themes
[02:39 ] The role of project management at creative agencies
[07:05 ] The project management skills and domain expertise that help creative teams thrive
[11:05 ] Agile, predictive or hybrid: Picking the approach that’s right for a project
[17:10 ] How a project manager’s focus on risk identification and tailoring workflows helped a team stay on track
[19:42 ] How communication and collaboration helped Maximum Effort deliver Deadpool & Wolverine—and the film’s marketing plan
[21:41 ] Embracing flexibility and adaptability in creative project life cycles
United States
