The Prompting Company snags $6.5M to help products get mentioned in ChatGPT and other AI apps
Update: 2025-10-30
Description
As the holiday season approaches, a significant shift in online shopping is underway. More Americans are relying on AI chatbots for gift ideas and deals, leading to a projected fivefold increase in website traffic from AI and chatbot prompts by next year. The Prompting Company, a startup founded four months ago, is capitalizing on this trend by helping brands appear in AI product recommendations. With a focus on generative engine optimization (GEO), they create AI-friendly websites and platforms that drive tens of millions of visits per month. As AI becomes more integral to shopping, companies must adapt their marketing strategies to ensure their products are easily discoverable by AI agents.
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