DiscoverThe Threshold LabThe Psychology of Buy-In: From Rolexes to Relationships
The Psychology of Buy-In: From Rolexes to Relationships

The Psychology of Buy-In: From Rolexes to Relationships

Update: 2025-10-18
Share

Description

This episode unpacks the shared psychology behind consumer choices and buying-in to a leader's influence. We examine the psychology of buy-in and why status matters, how trust forms, and what the best coaches do to connect both. 

Comments 
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The Psychology of Buy-In: From Rolexes to Relationships

The Psychology of Buy-In: From Rolexes to Relationships

Zach Brandon