The Psychology of Persuasion: How Brands Shape Your Mind
Update: 2025-11-21
Description
This episode explores the hidden psychological tactics that brands and platforms use to influence your decisions and perceptions. Grant Wallace uncovers the mechanisms behind behavioral engineering, from pricing strategies in retail to the manipulation of political opinions and social media algorithms. You'll discover how these entities bypass rational decision-making and exploit cognitive biases to steer your choices. By understanding these tactics, you can gain control over your decisions and develop a more critical perspective on the influences around you. Join us as we delve into the neural manipulations that subtly guide your everyday life, offering insights that empower you to navigate these persuasive landscapes more consciously.
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