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The Psychology of Popularity

The Psychology of Popularity

Update: 2025-09-27
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We often assume our choices reflect personal taste: selecting the “best” products, enjoying the movies we “want” to see, and listening to the music we believe is “good.” Yet underlying these decisions is the powerful influence of popularity. It doesn’t just affect what we buy—it informs how we evaluate ideas, people, and beliefs.





In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy examine the psychology of popularity and its impact on our everyday judgments.


The post The Psychology of Popularity appeared first on KUT & KUTX Studios -- Podcasts.

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The Psychology of Popularity

The Psychology of Popularity

KUT & KUTX Studios, Dr. Art Markman & Dr. Bob Duke