In this episode of the Book Deal Podcast, hosts Madeline Cleary and Tina Strachan interview Caitlin Lawless, the publicity manager at New South. Caitlin shares her extensive experience in the publishing industry, offering invaluable advice to aspiring authors. Topics include the difference between marketing and publicity, building a relationship with your publicist, and preparing for a successful book launch. Caitlin also discusses her journey in the industry, the importance of persistence, and tips for leveraging social media and local festivals to enhance book visibility.

00:00 Introduction to the Book Deal Podcast
00:40 Meet Caitlin Lawless: Publicity Manager and Author
02:07 Caitlin's Journey in the Publishing Industry
06:44 Understanding Marketing and Publicity
10:31 Building Relationships with Publicists
20:33 The Role of ARCs in Publicity Campaigns
24:18 High Profile Campaigns and Their Impact
26:43 The Role of Social Media in Publicity
28:26 Optimizing Your Online Presence
30:52 Creating Buzz as an Aspiring Author
32:58 The Importance of Community and Networking
38:27 Effective Pre-Order Strategies
41:14 Navigating Festival Programs
45:02 Final Tips for a Successful Campaign

Links from the episode:
NewSouth Books

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