This is episode rerun with Seth Godin from Episode 157

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business? 

Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more. 

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.)

Practical Pointers:

1. Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing.

2. Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals.

3. Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion.

4. Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out.

5. Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty.

 

Timestamps:

- Purple Cow by Seth Godin: 00:01:03

- Seth Godin's books: 00:02:21

- Permission Marketing by Seth Godin: 00:08:15

- Phone automation for restaurants in New York City: 00:17:58

- The Long Tail concept: 00:19:06

- The Song of Significance book: 00:20:19

- The Carbon Almanac: 00:26:23

- AI and its impact on businesses: 00:29:45

- The blog of the speaker: 00:34:25

- The Song of Significance: 00:20:19

- The Zen Master story: 00:32:00

- The new Mission Impossible movie: 00:31:45

- AI, electricity, and their impact on the world: 00:30:52

- The Art of Possibility by Ben Zander and Roz Zander: 00:36:23

 

Key Quotes:

 

“Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin

“Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin

“Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin

 

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