Growth doesn’t happen by accident. It’s forged when vision meets intention—and when leaders prioritize clarity, culture, and client experience from day one.

I had a great conversation with Kathryn M. Brown, CFP®, ChFC®, CAP®, Co‑Founder and Principal of Morton Brown Family Wealth, about what it takes to build a future-proof advisory firm. She shared how her small-business upbringing and a pivotal family moment shaped her mission. From investing early in marketing to empowering team “champions” and simplifying client deliverables, she illustrates how firms grow through strategy and soul—not shortcuts.

What stood out was Kathryn’s belief that clarity is creativity. Whether it’s one-page financial plans or more conversational client experiences, she shows how simplifying the experience fosters deeper engagement. This discussion is a thoughtful look at what it means to grow purposefully, lead intentionally, and redefine success beyond the numbers.