In this episode, Ari sits down with Cordie Walker, founder of GolfWell (formerly Golf Science Lab), to talk about building a media company at the intersection of curiosity, content, and community in golf.

From launching a podcast in 2013 to now running a full-fledged video production and content brand, Cordie shares the behind-the-scenes story of how GolfWell evolved from a niche platform for instructors into a go-to source for everyday golfers. We dig into the transition from audio to video, his philosophy on educational entertainment, and why staying curious is the most underrated skill in both golf and entrepreneurship.

Whether you're a creator, coach, or casual golfer looking to improve, this episode offers a blueprint for building something meaningful—one story at a time.

🎯 Topics covered:

– The evolution from Golf Science Lab to GolfWell
– Why long-form video beats short-form hype
– How curiosity fuels content strategy
– Building an audience without paid ads or products
– Lessons learned from 10 years inside the golf instruction world

🎧 Listen now to hear how Cordie is turning decades of golf wisdom into an always-on learning platform for players of all levels.