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The future of search has arrived, and it's not quite what many SEO professionals expected. In this eye-opening episode, we dive into a groundbreaking discovery about how AI search systems like ChatGPT determine which sources to trust and cite in their responses.

A clever investigation has revealed that ChatGPT uses a method called Reciprocal Rank Fusion (RRF) to evaluate and rank content. When you ask ChatGPT a question, it doesn't just perform one search—it runs multiple related searches simultaneously and then combines the results using a surprisingly simple formula. The revelation completely upends traditional keyword-focused SEO strategies. Pages that rank moderately well for multiple related queries now outperform those that rank #1 for just one keyword.

This confirms what we've been advocating for years: building comprehensive topic clusters and establishing genuine topical authority is far more valuable than chasing individual high-volume keywords. For content creators, this means focusing on addressing all the questions around a subject rather than creating narrowly-targeted content. The websites that position themselves as authoritative resources across a spectrum of related queries will increasingly find themselves cited as primary sources in AI-generated responses.

Whether you're an SEO veteran or just starting to optimize your content, this episode provides crucial insights for navigating the evolving landscape where traditional search engines and AI platforms coexist. Listen now to understand how to position your content for success in this new era of search, and discover why consistently ranking well across multiple related queries is the new SEO gold standard.

Link to original article : https://metehan.ai/blog/chatgpt-is-using-reciprocal-rank-fusion-rrf/

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