You can make great original music and still get zero traction.

In this episode, we talk about why bootlegs often work better than originals, especially early in an artist’s career. Not because they’re better tracks, but because they act as a Trojan Horse. They grab attention, build momentum, and open doors so your original music can actually be heard.

Together with Jay Hardway (Jobke) and Ralph from Bassjackers, we dive into perception, authenticity, consistency, and the real strategies DJs and producers use to get noticed today. We also answer community questions about social media, filming gigs, collaborations, and the grey areas around remixes and copyright.

If you’re an artist who feels stuck doing “everything right” but not getting traction, this conversation will put things into perspective.

Timestamps

(00:00 ) Intro

(02:11 ) Press photos, image, and perception

(06:01 ) Authentic vs commercial branding

(14:40 ) Consistency, content pressure, and perception

(20:23 ) DJ Levi and embracing cringe

(32:35 ) Bootlegs vs originals (Trojan Horse strategy)

(38:30 ) Filming gigs without distraction

(45:02 ) Jay Hardway on “Pictures” and creative direction

(49:59 ) When collaborations don’t work

(53:04 ) El Mariachi collab story

(57:10 ) Copyright, takedowns, and fair use

(01:01:43 ) Wrap-up & closing