DiscoverFP&A TomorrowThe Real Reason CFOs Have the Shortest Careers With Steve Rosvold
The Real Reason CFOs Have the Shortest Careers With Steve Rosvold

The Real Reason CFOs Have the Shortest Careers With Steve Rosvold

Update: 2024-11-21
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In this episode of FP&A Tomorrow, host Paul Barnhurst, aka The FP&A Guy, dives into the evolving role of the CFO and the impact of financial planning and analysis (FP&A) on modern businesses. Steve Rosvold joins the show to explore the critical skills and strategies that drive success in financial leadership today.

Steve Rosvold is a seasoned finance leader and the founder of CFO University, a platform dedicated to developing CFOs and aspiring financial leaders. With a robust career spanning over two decades, including a CFO role at ConAgra Malt, Steve shares his journey from corporate finance to entrepreneurship, offering invaluable insights into the CFO's expanding role.


Expect to Learn:

  • The evolution of the CFO role: from cost controller to strategic partner.
  • Key challenges CFOs face in balancing tactical and strategic priorities.
  • How FP&A professionals can better align with business objectives to drive value.
  • The importance of technical and soft skills in transitioning from FP&A to the CFO role.
  • Practical advice for aspiring CFOs, including mentorship and self-awareness.


Here are a few relevant quotes from the episode:

  • "Human capital is becoming one of the most critical areas for CFOs to manage and measure." - Steve Rosvold
  • "One of the best ways to refine your communication is to get feedback from mentors."  - Steve Rosvold
  • "The foundation of FP&A is in accounting, but its value lies in its forward-looking insights."  - Steve Rosvold


This episode of FP&A Tomorrow provided a masterclass in the evolving landscape of financial leadership. From the significance of self-awareness to the need for actionable insights, Steve emphasized the blend of technical expertise and interpersonal skills required for success.


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Follow FP&A Tomorrow:

Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624


Follow Steve:

Website - https://www.cfo.university/

LinkedIn -  https://www.linkedin.com/in/steverosvold/


Follow Paul: 

Website - https://www.thefpandaguy.com

LinkedIn - https://www.linkedin.com/in/thefpandaguy


World-class Digital FP&A Course Bundle: 

Signup for over ten hours of video content with 4 different courses and 8 modules on FP&A topics including: Business Partnering, Data Analysis, Financial Modeling Design Principles, and Modern Excel. Use code Podcast to save 25%. What are you waiting for signup now: https://bit.ly/4decOf3


Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.


In Today’s Episode

[02:13 ] Steve’s Career Journey and Background

[03:57 ] Transition Challenges as a CFO

[09:53 ] The Changing CFO Role and Responsibilities 

[14:11 ] FP&A Transformation as a critical function

[21:37 ] Skills and mindset shifts for aspiring CFO’s

[29:14 ] Steve’s Approach to Training Finance Leaders

[34:31 ] Great FP&A Practices

[45:29 ] Embracing Generative AI Tools

[55:08 ] Closing Advice and Wrap Up

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The Real Reason CFOs Have the Shortest Careers With Steve Rosvold

The Real Reason CFOs Have the Shortest Careers With Steve Rosvold

Paul Barnhurst