The Real Reason Your Business Isn’t Growing (And It’s Not Leads)
Description
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00:00 Unlocking the Secret to Profitability
03:13 Understanding Average Ticket and Its Importance
06:03 Breaking Down Average Ticket by Technician
08:53 Identifying and Training Underperforming Technicians
11:41 Conclusion and Next Steps for Business Growth
In this conversation, Michael Johnson discusses the critical factors affecting profitability in HVAC and service businesses, emphasizing the importance of understanding and monitoring the average ticket. He explains how breaking down average ticket data by technician can reveal performance issues and opportunities for training. The conversation highlights the need for business owners to actively engage with their team and ensure that they are providing multiple options to customers to enhance profitability.




