The Real Reason Your Website Isn’t Working (And What to Do Instead)
Update: 2025-06-13
Description
If your nonprofit’s website feels out of sync or like it’s constantly lagging behind your mission, this episode is for you.
In this solo episode, Spencer unpacks the real reason most nonprofit websites fall into disrepair (hint: it’s not your website backend or design), and paints a picture of what strong internal ownership actually looks like. You’ll hear a practical, story-driven example of how a well-managed website functions day-to-day and how your organization can start building toward that vision.
Plus, Spencer introduces the five dimensions of digital maturity that shape long-term success online, and offers a few questions to help you assess where you are today.
You’ll learn:
- Why most websites drift out of alignment and how to fix it
- What internal ownership really means (and doesn’t)
- How to spot gaps in your digital maturity
- What steps you can take today to turn your site into a strategic asset
Resources
- Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission
- What Progress Looks Like When You Stop Waiting for the Next Redesign
- Your Website Isn’t Broken. You’re Just Not Using It.
- What Internal Website Ownership Actually Looks Like
Contact Spencer
- spencer@brooks.digital
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