DiscoverThe Boardroom Buzz: Grow, Sell, or ExitThe Rebuild Mindset: Brandon Kraupp on Turning Setbacks into a Multi-State Service Machine
The Rebuild Mindset: Brandon Kraupp on Turning Setbacks into a Multi-State Service Machine

The Rebuild Mindset: Brandon Kraupp on Turning Setbacks into a Multi-State Service Machine

Update: 2025-07-10
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Description

After losing his first fortune to a Ponzi scheme in his late twenties, Brandon Kraupp didn’t lick his wounds—he grabbed a clipboard. Today, his Utah-based Romex Pest Control spans four states, fields nearly two hundred teammates, and runs on an EOS-powered culture that blends door-knock grit with relentless data-tracking. Brandon sits down with the Blue-Collar Twins to share how maxed-out 0 % credit cards and a “just make more tomorrow” mindset turned a single truck into a regional platform. You’ll hear:



  • FBI Wake-Up Call – why losing everything crystallized a fearless approach to risk and growth.
  • Door-Knock Science – mastering 55-plus communities and turning authenticity into daily deals.
  • Data over Drama – using market analytics, WiseTack financing, and EOS scorecards to steer every expansion.
  • Culture Moat – six core values, weekly L10s, and therapist-mediated exec meetings that keep 180 people rowing.
  • Next Moves – an aggressive Texas build-out, acquisition targets on the Gulf Coast, and AI sliding into every SOP.


Stick around for Brandon’s take on “stealth-wealth” margins and a quick CTA to Paul Giannamore’s Private-Equity Masterclass playlist—then audit the numbers that actually move your own scoreboard.






From PE Teachers to Pest-Control Owners: The Julio Twins’ POTOMAC Experience



https://youtu.be/HAx9noqsqTo



https://www.linkedin.com/in/paulgiannamore



www.potomaccompany.com



https://bluecollartwins.com



Produced by: www.verbell.ltd



Timestamps (podcast.co-ready)



00:00 – Cold-open: Brandon on San Antonio’s $2 M sprint and ignoring competitors



00:35 – Meet-cute in Denver: Twins recap how Romex hit the Buzz radar



02:00 – Idaho & Utah roots ➜ NC lake life and snowboard obsession



04:00 – Pre-dental student to Yamaha finance wiz; first taste of sales



05:55 – Buying the dealership at 23 amid the 2008 crash



07:50 – The $50 K zero-percent credit-card gamble (dad said “pound sand”)



10:30 – #1 Yamaha dealer award, Hawaii trip & seven-figure exit at 27



12:45 – Houseboat “retirement” on Lake Powell—then the FBI phone call



15:30 – Ponzi fallout: losing everything, choosing bounce-back over bitterness



18:15 – Digital-marketing lessons he’d use to 10x a dealership today



21:30 – Door-to-door debut with Alterra; launching Romex during senior year of college



24:00 – Early offices, small acquisitions & meeting sales phenom JJ



27:00 – High close-rate playbook: 55-plus communities and 10-deal days



30:00 – Golden-Door sellers, mindset of elite reps, and JJ’s natural talent



32:45 – Romex footprint: TX, OK, LA, MS—why every growth dollar points to Texas



34:50 – Data-driven market picks; San Antonio case study



35:35 – Revenue targets: $50 M by 2027, PCT Top-40 climb, margin focus



38:00 – Personal goals: lake-house life, golf bets & the women’s-attire wager



39:55 – Twins invite Brandon to Potomac 100 mastermind in Puerto Rico



40:30 – Dylan Seals outro & Masterclass CTA

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The Rebuild Mindset: Brandon Kraupp on Turning Setbacks into a Multi-State Service Machine

The Rebuild Mindset: Brandon Kraupp on Turning Setbacks into a Multi-State Service Machine