The Recognizing the Great Decoupling Edition
Update: 2025-06-19
Description
Hosts Jim Hedger and Kristine Schachinger talk about the decouplings happening in the SEO industry and in tech in general. A major topic is the decoupling of click activity vs. impressions seen in Google Search Console as AI Overviews are rapidly creating a zero click search environment for research and informational queries. At the same time, parts of our society are decoupling with reality, an example being the concept that funding rural broadband Internet access might be an example of a "woke handout...". We also talk about Google SEO, Google's anti-trust cases, Meta offering Open AI engineers massive bonuses to poach top talent, the future of government by AI, Google AI Mode, Google URL structure, and more...
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