The Refresh News: June 30 - FTC Cracks Down, CTV Prices Dip, and Cannes Faces Accountability
Description
In this week’s episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festival, spotlighting industry efforts, shortcomings, and calls for real accountability.
5 Key Highlights:
Omnicom-IPG Merger Approved (with Conditions): The FTC conditionally approved the \$13.5B merger via a consent decree that prohibits coordinated ad boycotts based on political or ideological views. The approval remains subject to a 30-day public comment period and ongoing international regulatory review.
CTV CPMs Drop Sharply: CTV ad prices are down 10–30% year-over-year due to a surge in inventory, performance-driven buying, and broader programmatic access. Industry insiders expect a pricing divide between mass reach and outcome-driven premium inventory.
CTV’s Full-Funnel Evolution: Despite price drops, CTV is moving beyond awareness into full-funnel performance territory, supported by clean room integrations, data partnerships, and sharper buying strategies.
Cannes Harassment Issues Persist: Despite new safety measures like safe zones and panic buttons, reports of harassment at Cannes continue. Industry voices are pushing for broader, more systemic change and ongoing dialogue.
Industry Speaks Out: Public figures like Brian O’Kelley, Mike Brooks, and Emily Roberts have helped spotlight Cannes' darker undercurrents. Emily Roberts launched a petition for reform, urging the industry to prioritize safety and accountability beyond LinkedIn posts.
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