In this episode of the Remote Work Tribe podcast, we chat Arik Hanson, social media consultant for mid-sized and large companies. We discuss the importance of advocacy programs, the power of authenticity, social media platforms that are vital for brands today, AI influencers, and more. 

Episode timestamps:

• One of the most exciting things Arik is working on these days. (0:32 ).
• Why is employee advocacy so vital now? (0:59 )
• What makes up a good employee program? (2:04 )
• How to work with teams to set up employees for success in advocacy programs? (3:49 )
• Ensuring the brand is well presented by employees on social media. (5:31 )
• What are big and mid-sized companies doing in social now that works? (9:16 )
• Authenticity and how companies can showcase it. (9:45 )
• How to gain influence when launching advocacy programs? (11:30 )  
• Most important platforms today for brands. (14:44 ) 
• What is working on LinkedIn right now? (15:58 )
• How can brands maximize success when partnering with influencers? (17:38 )
• Finding influencers that are true partners. (19:24 )
• Arik’s take on AI influencers. (21:49 )
• The future of AI in the space. (23:07 )
• Lightning round questions. (26:10 )

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/arikhanson
• arikhanson.com
• arikchanson.substack.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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