We're delighted to welcome The Revenue Club as our newest partner on GCTUK. In this episode, we take a deep dive into how The Revenue Club supports golf clubs in maximising their online revenue through a combination of dynamic pricing, digital marketing, and insightful performance reporting.

Founders Rob Corcoran and Chris Knight join us to discuss why online sales have become increasingly critical for golf clubs, and how better use of data can help clubs shape a stronger and more profitable visitor strategy. We explore what dynamic pricing really means in a golf club context, how it can be implemented effectively, and the common challenges clubs face when moving away from traditional pricing models.

The conversation also covers how golf clubs can make better use of their online marketing channels to drive demand, convert bookings, and build long-term value, as well as the evolving trends we're seeing in online bookings and consumer behaviour. Finally, Rob and Chris share insights on what comes next once clubs feel they've "cracked the basics" and are ready to take their online revenue strategy to the next level.

We look forward to future discussions with Rob, Chris, and the wider team at The Revenue Club as we continue working together to help clubs maximise their online revenue.

https://www.therevenueclub.co.uk/

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