Kate De Rycker demonstrates that the social role of 16th-century English writers was becoming increasingly affected by the developing concept of celebrity. By looking at the 'Marprelate Controversy', the 'paper war' between the fictional persona of the Puritan Martin Marprelate, the established Church, and later professional writers, Kate De Rycker (University of Newcastle) argues that celebrity can indeed be considered to be a developing concept in the late sixteenth century, with the rise of cheap print, the awareness of an unknowable audience, and the language of rhetorical persuasion.