The Right Way to Use Audiences (Episode 476)

The Right Way to Use Audiences (Episode 476)

Update: 2025-08-18
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What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you to hear!


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/n1Bt9LHwSs0

Submit a Question - https://www.paidsearchpodcast.com

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The Right Way to Use Audiences (Episode 476)

The Right Way to Use Audiences (Episode 476)

Chris Schaeffer, Certified Google Ads Specialist