The Rise and Fall of Alleged Pyramid Scheme LuLaRoe
Update: 2021-10-21
Description
In 2013, Mark and DeAnne Stidham founded LuLaRoe, a multi-level marketing firm that still sells women's clothing today. Pushing a feminist image, the company claims to give women the opportunity to become independent retailers. But it's faced plenty of lawsuits, including one from the state of Washington accusing it of operating a pyramid scheme. Amazon's documentary series "LuLaRich" uncovers the company's glamorous rise and empty promises, including through a sit-down interview with the founders themselves. Directors Jenner Furst and Julia Willoughby Nason join The Recount Daily Pod to tell the story.
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