In the early 2000s, BlackBerry was the undisputed king of business smartphones, with its addictive "Crackberry" keyboard and security features making it the device of choice for executives, politicians, and even President Obama. But in 2007, everything changed. While Apple’s iPhone revolutionized the mobile industry, BlackBerry dismissed it as a “toy,” leading to one of the most dramatic corporate collapses in tech history. In this episode, we dive deep into BlackBerry's meteoric rise, the fatal assumptions that led to its downfall, and the lessons businesses can learn from its failure to adapt. From its dual CEO structure to the PlayBook disaster, this is the inside story of BlackBerry's rise, fall, and the legacy it left behind.

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