The Rise of Marketing Procurement
Update: 2023-08-17
Description
Starting her career in Procurement as a graduate recruit in 2000, Brioney Moore, now NPS Procurement Director Global Marketing at Reckitt, talks with Graham Crawshaw about the deepening influence of the marketing category. She explains why Marketing Procurement is a core business partner in driving successful business transformation and offers her advice on building relationships with other stakeholders. Together, they review some of the latest marketing procurement initiatives, having both appeared as guest speakers at ProcureCon Marketing 2023.
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