The Role of CX in O2C
Update: 2023-03-30
Description
SSON Research & Analytics reports that Order-to-Cash is the second most popular service provided by 66% of surveyed SSON members. With the present focus on process transformation and the rise in consideration for the customer – two topics that were certainly front and center at the recent SSOW Orlando event – O2C is posed to be the next site of customer-centric service delivery.
In conversation with three senior leaders from Sidetrade, this episode covers:
- The emergence of a 'secondary' customer; the government tax collection agencies, and how that affects Time to Invoice and Customer Experience
- Leveraging AI and prescriptive analytics for better collection outcomes
- The relationship between the customer and cash applications
Comments
In Channel
















