DiscoverRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyThe Role of Marketing in Mergers & Acquisitions
The Role of Marketing in Mergers & Acquisitions

The Role of Marketing in Mergers & Acquisitions

Update: 2024-12-12
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Description

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merger. Ondar shares insights on mitigating risks, maintaining brand consistency, and monitoring key metrics for a successful rebranding strategy in the financial industry.

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The Role of Marketing in Mergers & Acquisitions

The Role of Marketing in Mergers & Acquisitions