The Ronnie Perez Coaching Podcast #16 - Common Marketing Mistakes, Building a Foundation and Creating Content with George Tsafonias (PART 1)
Description
In this episode we sit down with digital marketing and advertising specialist George Tsafonias, creator of Digital Guidance. George is strong business leader with a proven track record in both online and offline marketing, brand development, and lead generation. An experienced technical strategist with sales experience who is skilled at building marketing teams and devising innovative sales and marketing campaigns.
Getting started
- What do most new business owners do?
- What challenges do they face
- Unclear identity
- Unclear objective
- Unclear messaging
- Building the House Analogy
- Planning
- Branding
- Content
- Website
- Socials
- Lead capture funnels
- Do I need a professional?
Building a Brand
- What is a brand?
- How does it help you in your business
- Value proposition
Focused Marketing
- How do you build a message?
- How do you avoid having no message at all?
- How do you focus your messaging?
Lead Generation
- How does marketing affect lead generation
- How do you lead generate apart from portals
- How can you generate leads organically
What does Success look like in Marketing?
- How do you define success?
- When do you ramp up?
- Should you pay for leads?
- When do you hire help?
Our Guest
George Tsafonias, Digital Guidance
(321) 436 9518
getdigitalguidance.com
george@getdigitalguidance.com
Sponsored by Checkmate Florida Homes
Keller Williams Heritage Realty
Ronnie Perez, Broker Associate
Ronnie@checkmateflorida.com
(407) 458 6780
Instagram - @checkmatefloridahomes
United States
