The Sales Side of Tax Tech: Building Relationships and Supporting Innovation
Update: 2024-04-29
Description
Host Chris D’Ambola and Justin Breitfelder, VP of Enterprise Sales at FullStory, discuss:
- The role of trust in building customer relationships and ensuring successful technology implementation.
- The need for sales representatives to understand customer needs deeply and how they can help tax leaders navigate the tax technology procurement process.
- Differences in selling tax technology versus other technologies are minimal; the core principles of problem-solving and relationship-building are consistent.
- AI's growing impact on sales, offering potential for improved personalization and product usability, but also bringing challenges and changes to the profession.
- The critical nature of the sales journey in vendor selection, which can affect team morale and productivity, and ultimately, the success of technology utilization.
Resources:
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
