Are your marketing and sales strategies truly resonating with your audience - or are you unknowingly repelling potential clients?

In this episode of Sales Is Not a Dirty Word, I sit down with Sam Pepin, CEO and co-founder of Corecentrica, a cutting-edge neuromarketing firm revolutionizing audience engagement and sales conversion. 

Sam shares how understanding the neuroscience behind decision-making can transform the way you approach sales, marketing, and client relationships.

With a background in business development, marketing, and brand strategy, Sam has worked with major brands like Sony, American Express, and Acer. Now, he’s bringing his expertise to service-based businesses, showing them how to craft messages that speak directly to their ideal clients’ decision-making styles.

In this episode, you’ll learn:

✅ The hidden psychological triggers that drive buying decisions - and how to use them ethically.

✅ Why your ideal clients’ decision-making style matters more than you think - and how to adjust your approach for higher conversions.

✅ How to leverage neuromarketing principles to attract, engage, and retain your best clients.

✅ The biggest mistakes businesses make when trying to connect with their audience - and how to fix them.

✅ How AI and machine learning are transforming personalized marketing outreach.

Interested in using neuroscience in your sales and marketing? Connect with Sam Pepin:

🔹 Website: corecentrica.com

🔹 Email: sam@corecentrica.com

🔹 LinkedIn: Sam Pepin

🔹 Podcast: The Meaningful Podcast