DiscoverThe Bar Business Podcast: Smart Hospitality & Marketing Secrets For Bar & Pub OwnersThe Secret Menu Strategy and How Hidden Drinks Turn Regulars into Your Best Marketers
The Secret Menu Strategy and How Hidden Drinks Turn Regulars into Your Best Marketers

The Secret Menu Strategy and How Hidden Drinks Turn Regulars into Your Best Marketers

Update: 2025-10-13
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Description

If your bar’s promotions sound like “Happy Hour again,” your guest experience is already invisible

Being visible online isn’t enough anymore, especially in Q4 when everyone’s screaming louder on social. 

The key to driving real traffic is a well-planned secret menu strategy that makes guests feel like insiders, sparks curiosity, and spreads faster than any special ever could 

This episode is your insider playbook on using secret menus to drive repeat visits, boost bartender pride, and spark three times more social buzz without slowing down service 

What You’ll Learn

🌟 Why being in the know outperforms promotions 
🌟 How to use 3 types of secret drinks to spark buzz 
🌟 The psychology that turns guests into loyal promoters 
🌟 A 5 day rollout plan that will not overwhelm your team 
🌟 How to train staff to leak secrets the right way 
🌟 The secret code move that boosts ticket price 
🌟 How to build intrigue on social without oversharing 
🌟 The KPIs that prove your secret menu works

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
https://barbusinesscoach.com/book/

Our Partners:

QuixSpec Bar and Restaurant Intelligence
Business intelligence that actually works! Make confident, data-driven decisions that directly impact your bottom line.
https://www.quixspec.com

Dining Alliance
Dining Alliance helps foodservice operators of all sizes unlock real savings and earn CashBack through our industry-leading rebate program.
https://mydiningalliance.com/register/easy/?c=cjps&segment=Restaurant

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The Secret Menu Strategy and How Hidden Drinks Turn Regulars into Your Best Marketers

The Secret Menu Strategy and How Hidden Drinks Turn Regulars into Your Best Marketers

Chris Schneider, The Bar Business Coach