How do you market to men? It’s not as easy as you think, but who better to have the answers than Jess Goldoni, Marketing Director from Limitless Male Medical, and Tracy Winkler, COO at Two Brothers Creative, who join Matt to discuss the art and science behind marketing to men. From consumer behavior and male psychology to decision-making, health marketing, and the women who really make the decisions, this episode reveals the true secret of marketing to men.

Discover the barriers men face in making health decisions and how understanding these insights can revolutionize your marketing approach. Whether you're a seasoned marketer or an aspiring entrepreneur, this episode offers invaluable insights and tactics to captivate your male audience effectively.

Find out more about Jess and Limitless Male Medical here!

Click here to create a free six step marketing plan that includes everything from figuring out who your ideal buyer persona is, to what problem you solve, and how you're going to deliver your marketing message effectively to this target market. 

Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.

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This podcast is produced by Two Brothers Creative 2024.