The Secret to Replatforming Without Breaking the Brand, with Brit Tucker VP of Product Technology & CX at Society6
Update: 2025-05-28
Description
Today, we explore the intersection of product, technology, and customer experience with Brit Tucker, VP of Product Technology and CX at Society6. As the brand navigates a bold shift from marketplace to curated retailer, Brit unpacks how Society6 aligned its strategic pivot with a full replatform and redesign all timed ahead of peak season. She shares the mindset required to lead complex digital transformations, why listening to customers matters more than brand messaging, and how a culture of experimentation drives sustainable growth. Tune in for actionable insights on building cross-functional alignment, optimizing tech investments, and scaling ecommerce through real customer understanding.
What You’ll Learn
- Why Society6 rebranded its business model, not just its site
- The hidden danger of chasing short-term wins in ecommerce
- How to structure replatforming goals so they don’t become a silver bullet trap
- Why experimentation isn’t optional and how to scale it cross-functionally
- How CX, product, and tech can unify under one leadership vision
- What the rise of creators means for home decor and DTC brands
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