This is the story of a man who was never supposed to win.

Ryan Magin went from selling doors at Lowe's, to being hated in the BMX world for giving away training advice, to becoming the editor behind some of the most viral videos on the internet. Along the way, he faced failure, rejection, and the brutal truth of being told: "You know more than anyone… and look at you."

But it was these moments that forced Ryan to act. To bet on himself. To learn that virality isn't luck, it's strategy, hard work, and the courage to do what others won't.

In this conversation with Coach Kav, Ryan shares how he built an agency that has shaped hundreds of millions of views, why he believes "everyone takes a sh*t" is the secret to relatability, and what it really costs to reinvent yourself.

This is not just about going viral. It's about resilience, humility, and the uncomfortable lessons that create lasting success.

Takeaways

• Ryan McGinn is a pioneer in short-form content creation.
• Authenticity in content often leads to better engagement.
• Building relationships is key to success in business and content creation.
• The importance of storytelling in video editing.
• Spotting trends is crucial for content creators.
• Organic growth can be more valuable than paid advertising.
• Creating relatable content helps connect with audiences.
• The brand-business gap can hinder growth.
• Investing in relationships can lead to better business opportunities.
• The evolution of video content requires adaptability.
  
  

Timestamp:

00:00 - The Journey of a Content Creator
05:42 - Spotting Trends and Building Relationships
11:43 - The Evolution of Video Content and Editing
17:50 - The Importance of Authenticity in Content Creation
23:40 - Connecting with Audiences: The Human Element
29:40 - The Role of Organic Growth in Business Success
35:48 - Closing the Brand-Business Gap
41:47   - The Value of Relationships in Marketing

Follow Ryan:

Instagram: https://www.instagram.com/ryanmagin/
Youtube: https://www.youtube.com/c/RyanMagin?utm_source=chatgpt.com
Tiktok: https://www.tiktok.com/@ryan.magin?lang=en
LinkedIn: https://www.linkedin.com/in/ryan-magin?utm_source=chatgpt.com
Facebook: https://www.facebook.com/ryanmagin/?utm_source=chatgpt.com


Follow Coach Kav:
LinkedIn: https://www.linkedin.com/in/justin-kavanaugh-80629682/
Instagram: https://www.instagram.com/coachkav/
Facebook: https://www.facebook.com/coachkav/
Youtube: https://www.youtube.com/@TheCoachesRoomWithCoachKav