In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands. 

They discuss the evolution of brand inclusion, the importance of authentic representation, and the need for brands to address underrepresented groups. Valeria emphasizes that inclusion is not just a trend but a business imperative that can drive growth. The conversation also touches on the role of technology in promoting inclusion and highlights successful campaigns that exemplify these principles.

If you want to explore the Brand Inclusion Index follow here: https://www.kantar.com/campaigns/brand-inclusion-index 

Chapters

00:00
Understanding the Brand Inclusion Index

04:15
The Evolution of Brand Inclusion

07:03
Identifying Underrepresented Groups

10:03
Strategies for Closing Inclusion Gaps

12:41
The Role of Technology in Inclusion

15:19
Successful Campaigns and Authentic Representation

19:44
The Importance of Inclusion for Brand Growth

Send us a text

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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