The Smart Way to Offer Black Friday Discounts Without Killing Your Margins
Description
The Smart Way to Offer Black Friday Discounts Without Killing Your Margins
Slashing prices this Black Friday? Stop and listen to this first. If you're discounting without a margin strategy, you're sabotaging your brand. Here's how to sell smarter.
In this episode of The Business of Apparel Podcast, Rachel is getting into the nitty gritty of strategic discounting, helping apparel founders avoid the biggest profit-killing mistake of the holiday season. Whether you're running markdowns on dead stock or bundling bestsellers, this episode walks you through how to use your line planning worksheet (grab yours at https://www.thebusinessofapparel.com/gift) to calculate margins and protect your bottom line. Rachel shares her color-coded margin system, what numbers to target for DTC (Direct-to-Consumer) vs. wholesale, and how to avoid falling into the red zone.
Get ready to make this season not just busy, but profitable!
How to Build Your Line Plan Podcast Episode: https://youtu.be/6hzqe8DI5dc
Chapters:
00:00 Introduction to the Business of Apparel Podcast
00:12 Black Friday and Cyber Monday Strategies
01:18 Strategic Discounting for Inventory Management
04:48 Understanding Profit Margins
05:25 Masterclass and Membership Introduction
13:53 Final Tips for Black Friday and Cyber Monday
17:09 Conclusion
Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets
Join The Board here: https://www.thebusinessofapparel.com/the-board
We can't wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
United States
