The Startup Diaries (Ep.12) - Short Form Nonsense/ Going Viral is Hard & Endangered Species Top Trumps
Update: 2025-08-13
Description
Sleep-deprived founders, a teething baby, and a mission to make conservation fashionable. In this episode of Startup Diaries, we share lessons from testing short-form content strategies, Matt’s “endangered species Top Trumps,” and why rare frogs and giant fungi might make it onto our t-shirts.
Follow the messy, funny reality of building No Longer Known, the planet-positive fashion brand turning species scarcity into cultural conversation.
📬 Join the Ecopreneur Collective: https://ecopreneurcollective.substack.com
🦋 Sign up for the No Longer Known launch list: https://nolongerknown.com
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