At the end of last year we sat down with Ibrahim Kamara and Jide Adetunji, the founders of GUAP Magazine to discuss how they started the youth culture platform and worlds first video magazine.

This conversation was really fun to record and we covered everything from failing businesses, opening doors to winning ventures, turning your L's into Lessons and into Ws, betting on emerging talent, learning new skills and the power of collaboration.

Please enjoy & let us know what you think by leaving a review!

Links:

http://www.guap.co.uk

https://twitter.com/IbrahimKamara_

instagram.com/jmxney_

Show notes:

- being mixed up with another creative

- How the founders met

- Starting traditional African party events with a mastermind investment group at Uni

- That event being a ‘Low’ and a Learning point

- What is GUAP?

- How does a video magazine work?

- How GUAP was born out of their events company failure

- Great Understanding and Power

- Launching GUAP magazine and creating revenue streams

- Switching from being money lead, to being value lead

- What goes into the production of the magazine?

- What goes into creating a quarterly magazine

- Putting on an event per month

- Curating a Black History Month event for the London Mayor

- Starting the first GUAP office

- Ibrahim’s background in Music

- Getting guests and contributors, utilising Ibrahims background in music

- Betting on upcoming talent 

- Putting your best work out and letting it have a life on its own

- Profiling emerging creatives doing big things. Selecting a broad range of creatives for their 13th edition, the Creative G List

- Garnering REAL Feedback and why that's better than getting compliments

- Highlighting female creatives

- Giving H.E.R, The Slumflower their first magazine covers

- Network sideways, have faith in your peers

- GUAP Parties, spotlighting talent before they blow

- Having a GUAP Festival one day

- Being careful as a creative, how things can be difficult

- Building a brand based on Purpose

- Forget Non Disclosure Agreements and patents! 

- Advice for creatives, learning skills 

- What advice would the founders give themselves at age 16?

- Thoughts on marriage and relationships, the power of having a supportive partner

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